How to Change Someone’s Mind

Front-line customer facing positions all have something they want to change. We are all asking the customer to change and embark on a discontinuous, and maybe, risky trip. Change is hard. We pressure and coax and cajole, and often nothing moves. Could there be a better way?

This eBook takes a look at 5 recurring barriers to change when it comes to changing someone’s mind/opinion/ideas, and how to overcome them.